YouTube – The Second Largest Search Engine. So What?

October 5, 2010

A couple of months ago when someone mentioned Comscore's findings about YouTube having taken the spot as the second largest search engine in the world, I didn't blink.  Straight up: my blinklessness wasn't because I was aware of a fact that didn't surprise me; it's not as if I expected it.  The fact is, it just didn't register.

deer in headlightsI mean, can you blame me?  It's not like each week doesn't find us with new stats about one of the Big 4 surpassing some new milestone, or other.  I took it in stride with all the other stats that seem to fly by like a ticker tape:  "...Users view 2 billion YouTube videos per day...Facebook surpasses 500 million users...Twitter passes MySpace... YouTube now the second largest search engine behind Google..."  Stats are all over the place.  I took in stride as another stat that will either sink in, or not.

It wasn't until I tuned my brain synapses into the statement a bit more that the implications finally registered:  For keywords or phrases that you've been trying to gain good organic placement for on Google, you could additionally use YouTube and quite possibly get even better placement in search engine results.

That was one of the points I made at one of the sessions I presented at the REBarcamp Expo in Anaheim yesterday.

The video at the top of this post is Part 1 in my breakout presentation yesterday on "YouTube and Beyond."  The video segment above takes you from the start of the presentation through to the case study about what the second largest search engine in the world can mean for you.  I'll post the rest of the session in small bite-sized chunks over the remainder of this week; the next post will continue with the segment on some of the ranking factors to be aware of and what you can do to improve them for your videos.

P.S.  For those in my sessions who asked if you could get a hardcopy of this presentation, here you go... Click here.  It's free; you don't need to enter your email.  Just download it.

P.P.S.  But, while you're here, you may as well also sign up for my Social Media Marketing Tips eNewsletter and get access to my free downloads, including:

  • The Social Media Marketing Essentials Guide For Small Businesses
  • First Things First: Determining Purpose and Core Values

See you tomorrow.


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About Mel

Mel is the online training architect and screencasting wizard at Kareo, one of Forbes' 2013 list of 100 Most Promising Companies in America. He's also the creator of Digital-Know-How, a training website devoted to developing learners' skills for screencasting and web video course development. Mel is also the chief blogger of ScreencastingWizard.com; Mel's personal blog. The comments and opinions you read here are Mel's and not associated with any other company.
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One Response to YouTube – The Second Largest Search Engine. So What?

  1. Pingback: YouTube and Beyond (Part 2 – Ranking Factors) | Social Video Marketing Roadmap

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