Is Social Media STILL a Shifting Paradigm?

My panel today at the ProductCamp barcamp conference in SoCal on the topic of Social Strategies for Large and Small Brands was surprisingly engaging. We had a full house of attendees engaging with our friends Scott Schang, Stacey Harmon, Kirsten Wright and Cindy Ronzoni.

Thank you for all your questions early this week; your feedback helped a lot in my preparation for the panel.   As promised, I took your questions to our panelists and not only did they offer their insights, but --true to the nature of barcamps --many of the attendees chimed in with their own thoughts, too.

Right from the get-go, and to get the conversation flowing, I took a somewhat controversial position about social media in my opening statement.  My point: social media isn't a revolution anymore; the paradigm shift is behind us; and that the interesting questions anymore aren't about how to get hooked into Twitter, Facebook, LinkedIn and blogging, but rather how do we properly and ethically market online using social platforms that have traditionally been about relationship-building.

What do you think?

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About Mel

Mel is the online training architect and screencasting wizard at Kareo, one of Forbes' 2013 list of 100 Most Promising Companies in America. He's also the creator of Digital-Know-How, a training website devoted to developing learners' skills for screencasting and web video course development. Mel is also the chief blogger of; Mel's personal blog. The comments and opinions you read here are Mel's and not associated with any other company.
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5 Responses to Is Social Media STILL a Shifting Paradigm?

  1. Demetria says:

    You raise some valuable issues here – and I have to agree that we have, for the most part, evolved into our change and most organizations at this point understand the fundamentals of “why social media”. At least, more and more businesses are hopping on the bandwagon than previously, and it seems just the thing to do. However, I also see some issues being raised concerning our once relationship-only paradigm being shifted to relationship + marketing. Things can become skewed if not done correctly. We have a ways to go in the social media realm, but we’ll get there.
    Thanks for the vid and post!

    • Mel says:

      Demetria: Thanks for taking time to comment. Well said, your point about “…relationship-only paradigm being shifted to relationship + marketing.”

      I agree things can, indeed, become skewed if not done correctly. You and my friend Stacey Harmon — as would I — would probably find agreement in the on-going need for training and positive behavior modeling for those individuals and organizations that are trying to wrap their head around the social sphere.

      Great points. Thanks again. :)


  2. Tobi Aclaro says:

    Agree with most of what you’re saying, and not surprised to hear the angles. Overall, a great job! Hope your ideas gain traction.

    • Mel says:

      Tobi, Thanks for taking time to comment. ‘Just stirring the pot to spur some thoughts. As you know… it’s what I do. :)

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