Monthly Archives: June 2011

What’s in the Fourth Level of a Social Media ROI Value Assessment?

The ROI question itself is a "Level 4" question.  The thing is, the labels we use to answer it are usually grounded in metrics that are more appropriate for addressing lower level assessments. In this video presentation, I show what goes in to a Level 4 social media ROI assessment. Continue reading
Posted in Mindmaps, roi, screencasts | Tagged , , , | 2 Comments

Here’s a Compelling and Innovatively Practical Example of QR Codes For Consumers

Here's a video case study of a compellingly innovative and practical use of QR codes for consumers. Continue reading
Posted in case studies, Off Topic | Tagged , , | 3 Comments

Screencasting and Social Video Roadmap’s Deep-Dig Roundup

A few more Screencasting and Social Video Roadmap popular articles you may have missed. Continue reading
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Social Media Mastermind, Orange County Meetup Highlights

Here is the interactive mindmap containing discussion highlights and references from the Orange County Social Media Mastermind meetup on June 25, 2011. Continue reading
Posted in Mindmaps, screencasts, smmoc | Tagged , , , | 1 Comment

Why ROI Means ‘Return On Influence’

With regards to calculating social media ROI, it has been claimed that it would be fruitless to try and measure the economic return on social media. After all, as conventional wisdom goes, how would you assign a dollar value to a relationship? This presentation can help shed some light. Continue reading
Posted in Mindmaps, reviews, roi, screencasts | Tagged , , , | 1 Comment

Screencasting and Social Video Roadmap Articles To Bookmark

Bookmark these. They're the latest update to popular articles on the Screencasting and Social Video Roadmap blog. Via MelAclaroDotCom. Continue reading
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Social Media Strategies and Tactics Are Not the Same

We had a great meeting today about the differences between social media "strategies" and "tactics." Here are my thoughts on the highlights. What would you say are examples of tactics vs. strategies? Continue reading
Posted in best practices, Mindmaps, social-media-orchestration | Tagged , , , | 10 Comments