How To Make Web Video With An Embedded Hotspot Button

Module 3 - How to Add a Button In Your EVP Video Player (client version)

[Video - How To Make Web Video With An Embedded Hotspot Button]

In this video you'll learn how easy it is to embed a hotspot button inside your EVP software.

Hotspot buttons are powerful in-context video objects that can help you trigger calls to action at certain cue points in your web video or screencast.  In fact, if you choose to, you can make any image appear at designated cue points.  They don't have to be buttons at all.

Here are some ideas for hotspot images:

  • Business development professionals:  Place your client's or prospect's company logo at a timed cue point in order to add a personal touch to a video proposal.  Associate a hotspot to it that navigates your prospect to your contact page.  (Tip:  Create different video display profiles for different clients or prospects.  With video display profiles, you can show different images or calls to action to different audiences while using the same video.  I'll show you how to do that in an upcoming training video.)
  • Real estate agents:  Make one generic pre-listing presentation that introduces your services to prospective listing clients.  Then, through the video display profile feature, customize your pre-listing video for your prospect by overlaying a picture of their property; associate a hotspot with the picture to navigate prospects to your user voice website or online CRM lead capture page.
  • Small practice health care professionals:  Personalize a welcome video for visitors to your website while overlaying a hotspot button at a certain cue point that navigates visitors to your appointment scheduler or contact page.
  • Trainers, authors, speakers:  Publish a free training video teaser series that uses a sequence of "Next" and/or "Previous" buttons linking each video in the series to one another.  (Note: You can even limit public sharing of your training videos via the Security feature.  This feature allows you to designate only certain website domains in which your videos are authorized to play.  I'll show this feature in a future training video.)

The possibilities are limited only by your imagination and business sense.  Take a look at the video and see how to easily make a web video with an embedded hotspot button or image.

Outside of the three examples I listed above, what other ideas for hotspot video buttons are you willing to share?

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About Mel

Mel is the online training architect and screencasting wizard at Kareo, one of Forbes' 2013 list of 100 Most Promising Companies in America. He's also the creator of Digital-Know-How, a training website devoted to developing learners' skills for screencasting and web video course development. Mel is also the chief blogger of; Mel's personal blog. The comments and opinions you read here are Mel's and not associated with any other company.
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4 Responses to How To Make Web Video With An Embedded Hotspot Button

  1. Mel, great series on Easy Video Player. I use EVP with clients that DON’T want all the YouTube ads (which can be their competitors!) to appear. Using button overlays to direct them to signup pages and product pages for ordering is real key benefit. Keep up the great work.

    • Mel Aclaro says:

      Hi Scott.  I agree.  My hats off to Josh’s team for putting out and supporting a powerful set of features.  The embedded signup forms and hotspot buttons are two of the most powerful features my clients seem to be using. (Certainly for me, too.)  

      I agree on your point re: using YT videos.  In fact, other than it being a nice to have feature (which is why I even mentioned it at all in my series), I really can’t see too many   advantages to using a YT video as the source vs. an AWS-hosted/EVP video.  Outside of the obvious traffic benefit, that is.  

      But functionally and qualitatively speaking, I like the AWS-hosted/EVP video much better.

  2. Deb says:

    Mel – is this what you used to create “Knowledge Check 1: The ScreenFlow Editor” in your udemy Screenflow for Mac course?

    • Deb Bacharach says:

      Thanks for finding my question on FB, Mel. Really appreciate it! (p.s. Articulate Storyline was used).

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