How to easily white label web video: Brand differently to niches while using the SAME video

What is white labeling?

White labeling is the practice of slapping a different company brand for the same product.

The name derives from back in the day when they used to make vinyl records.  Before records were to be publicly released, promotional copies were sent to DJs, often without any branding.  Plain white label promos were sometimes produced for certain well-connected DJs to distribute as demo discs.  I wrote a short list of examples in the section under the video.

[Video - How to Easily White Label Your Web Video]

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In this video you'll learn about the profiles feature in the video player I use in a lot of my self-hosted productions.  Profiles let you create and display different video players that have different behaviors while they share the same underlying video.  In addition to helping you with white labeling your screencast or web video projects, you can also define different behaviors, depending on your audience.

Here are a few real world examples of where you could use the profiles feature in Easy Video Player:

  • White label your videos.  You could create a series of web videos or screencasts that you license to different companies while showing each company's corporate logo even as they each access the same video.
  • Membership sites.  Present the same video one way to your public while presenting it another way to your members.  For example, you might allow members to download your video, while denying the same feature to the general public.  Similarly, you could display hotspot buttons, buy buttons and newsletter sign up forms in the public version of your videos, while removing the same buttons and forms from the members' side.
  • Business Development.  Overlay different company logos on your video proposal or video demo when you send the same video along to different customer prospects.  Additionally, you can:
    • Define different profiles that redirect prospects to different landing pages.
    • Define different profiles that display different contact information for each sales rep while using the same video.

I think you get the picture, right?  What other examples can you think of for video profiles?


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About Mel

Mel is the online training architect and screencasting wizard at Kareo, one of Forbes' 2013 list of 100 Most Promising Companies in America. He's also the creator of Digital-Know-How, a training website devoted to developing learners' skills for screencasting and web video course development. Mel is also the chief blogger of ScreencastingWizard.com; Mel's personal blog. The comments and opinions you read here are Mel's and not associated with any other company.
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