How to convert non-YouTube video to the best format for the web

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So, at the end of my previous post about 7 Great Tips for Making Video From PowerPoint, we ended up with a WMV -- a Windows Media Video -- file format.  Now, that's perfectly fine if you're going to upload your video to YouTube.  That's fine because YouTube does its own conversion and formatting resulting in online video that's perfectly acceptable for most people who will access video online all over the world.

The problem comes when you don't want to put your video on YouTube.  There can be a number of very good reasons for this:

  • It could be that maybe you're creating a proprietary series of video-based courses for which you want to charge a fee
  • Or, maybe you just want to host it yourself because maybe you want to put your video on a member's only website
  • Or, maybe your video is a video-proposal or pre-listing presentation to a prospective customer or client and you'd rather control which websites your video is allowed to be played from

There could be a number of other reasons.

The challenge remains:  Unless you're uploading your video to YouTube, then, at the end of the day, WMV video isn't really a format that is readily accessible for most people in the world trying to watch non-YouTube videos over the internet.

What's the proper video file format for the web? And, how do you convert video to the proper format so it's web ready?

So, the trick is to make your video web ready.  You need to take that WMV file format and convert it to another format that's more accessible for the vast majority of your online viewers.

I typically use the MP4 format.  And to make that conversion, I can recommend a conversion software called Handbrake.

The video above shows you the steps -- and the exact settings -- you'll need to make in Handbrake in order to convert your web video into a format that's web ready.  That is, web video that can stream to the majority of your viewers -- without the assistance of YouTube.

Shameless plug:  If the next question in your head is, "...where can I host my own videos, if not YouTube?"  Then you'll want to check out either Easy Video Player (if you want to buy your own copy of this cool software), or my Easy Video Player hosting service.

Quick Steps Checklist

To supplement the video above, you can follow along with the checklist below.

1.  Options menu:  Deselect Use iPod/iTunes friendly (.m4v) file extension for MP4.

2.  Main window:
A. Source:  Select the filename of the video you want to convert.
B. Output Settings Container: Choose MP4 file.
C. Enable the Web Optimized checkbox.

3.  Main window / Video tab: Choose H.264 under Video Codec.

4.  Main window / Audio tab:  Choosse 128 under Bitrate.

5.  Main window / Advanced tab:  Choose 4 next to Reference Frames.

6.  Back to Main Window / Video tab:
A.  Average bitrate:  Set 600 - 700 for screencasts.  Set 700 - 1000 for live action videos.
B.  Choose 2-pass encoding.

7.  Main window:  In the Destination field, choose the folder where you want to save your converted file.

8.  In the tool bar, choose Start.


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About Mel

Mel is the online training architect and screencasting wizard at Kareo, one of Forbes' 2013 list of 100 Most Promising Companies in America. He's also the creator of Digital-Know-How, a training website devoted to developing learners' skills for screencasting and web video course development. Mel is also the chief blogger of ScreencastingWizard.com; Mel's personal blog. The comments and opinions you read here are Mel's and not associated with any other company.
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One Response to How to convert non-YouTube video to the best format for the web

  1. Kelly Hansen822 says:

    I really like this informations..Recently i know for How to Convert non-YouTube to the best format for the Web informations…Thanks for Nice Collections…
    Web Video Player

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