Beyond YouTube 101 – Eight Factors To Juice Your Viewer-Influence

Gawd!  Fifteen minutes isn't a lot time.  (Especially when you put me at the front of a room with about 100 attendees and then put a microphone in my hand.)  :)  But, fifteen tiny little minutes is what each of us speakers had at last Friday's Social Media Day event here in Orange County (#SMDAYOC).

Check out the video above; I was speaking a tad faster than I really wanted.  (Though my wife would suggest, "Eh, that's about par...")  But, while I had to abbreviate the topics quite a bit, I did manage to get the high level descriptions out, as well as giving the attendees a few actionable takeaways for YouTube videos that relate to each of the six psychological factors of persuasion:  Social Proof, Reciprocity, Like-ability, Commitment & Consistency, Authority and Scarcity.

In fact, I even managed to squeak-in a couple of important additions to include the role of  Truth and Transparency.

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Download the Mindmap Presentation and MP3 Audio File

If you're reading this post before 5:00 p.m., Tuesday, July 3rd, 2012, then there should be a "sticky post" at the top of the main page that includes a link to an "attendees only 'secret' page" that will let you download the interactive mindmap presentation.

But, I'll be taking the sticky post down after 5:00 p.m. on Tuesday.  So, if you're hitting this post after that cut-off, then just head over to the downloads page (after the free subscribe page) and you'll not only be able to download the mindmap I use in the presentation, but you'll also be able to download the MP3 audio file, as well as the transcript of the presentation.

Are the Six Factors Exploitative?

Otherwise, what do you think about me championing those six factors of psychological persuasion?  Am I being naive?  Do they have potential to open us up for exploitation?


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About Mel

Mel is the online training architect and screencasting wizard at Kareo, one of Forbes' 2013 list of 100 Most Promising Companies in America. He's also the creator of Digital-Know-How, a training website devoted to developing learners' skills for screencasting and web video course development. Mel is also the chief blogger of ScreencastingWizard.com; Mel's personal blog. The comments and opinions you read here are Mel's and not associated with any other company.
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