The future of storytelling: Collaboration, quality, engagement

The barriers to entry are much lower... anyone, if they want to, can really be creative and say what they want to say.

A compelling snippet here (at least for me) from the Future of Storytelling's (FoST) channel.  Some of the points here that resonated with me related to interviewee's perspective on the importance of collaboration in content creation, quality, intimacy (in public forums), technology's role in democratization of video content, and engagement.

The interviewee is Lisa Donovan, one of the cofounders of Maker Studios, a collaborative "talent-first media company founded by YouTube artists."  The network was founded in 2009 to provide the best environment for artists to create, distribute, and monetize their original content on YouTube; the content produced at Maker Studios gets about four billion views each month.

image-reinventing storytellingMy takeaways / Highlights

Collaboration.  Working on one channel… we didn't know how sustainable that would be and we thought that there's a bigger opportunity here. If we came together with other like-minded people who were making their living on YouTube and we shared resources and we shared audiences, we could all benefit from that…

Immediacy and Quality.  We can now respond so quickly to something happening in current events.... You have people now getting more viewership and spending less money on the product that they're making; it's bringing up the question: What is quality? Just because it costs $100M to make a movie… does that mean it's quality if I don't enjoy it? (Nor with) I think is interesting or as engaging as something that's 15 minutes that costs almost nothing…?

Intimacy.  What we're seeing a lot more now is people being a lot more open with their life and sharing their life… there is sort of an intimacy that is created between the audience and the person creating the content.  I think structure and format and experience are all incredibly important when it comes to quality...

New Technology.  Technology has changed the landscape drastically. This is a huge moment in entertainment because you can't have one studio or one person define what quality is. Now you have audiences defining, for themselves, what quality is...

Engagement and democratization of content.  Anybody who is successful in creating quality online content is a master at engaging with their audience.... The barriers to entry are much lower… anyone if they want to can really be creative and say what they want to say.  And that's exciting…

Your turn: Maybe it's time to give collaboration a second look?

The points around collaboration really resonated with me here.  In the dialog I have with others in my courses and professional networks, it's not uncommon for me to find folks with truly great ideas for courses or other content that should--need--to get online, but that, all too often, never see the light of day because of perceived barriers to content creation and work effort.   Are there ideas you have that could benefit from collaboration with a like-minded content creator?


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About Mel

Mel is the online training architect and screencasting wizard at Kareo, one of Forbes' 2013 list of 100 Most Promising Companies in America. He's also the creator of Digital-Know-How, a training website devoted to developing learners' skills for screencasting and web video course development. Mel is also the chief blogger of ScreencastingWizard.com; Mel's personal blog. The comments and opinions you read here are Mel's and not associated with any other company.
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