Category Archives: best practices

5 Sources of Great Content You’ve Likely Overlooked

Posted on by Mel
Here are 5 content-rich sources of content you may have overlooked. If you take stock of your inventory, I’ll bet you’ll find that you have more ideas for great content than you know. Continue reading →
Posted in best practices, content strategy, Tips and Tricks | Tagged , , | 3 Comments

Social Media Strategies and Tactics Are Not the Same

Posted on by Mel
We had a great meeting today about the differences between social media "strategies" and "tactics." Here are my thoughts on the highlights. What would you say are examples of tactics vs. strategies? Continue reading →
Posted in best practices, Mindmaps, social-media-orchestration | Tagged , , , | 10 Comments

Three Simple Storyboarding Templates To Organize Your Content Creation Projects

Posted on by Mel
In this video / blog post I share some free templates and simple tools I use to plan and structure some of the online content I produce on MelAclaro.com. Continue reading →
Posted in best practices, How to, screencasts, Tips and Tricks | Tagged , | 4 Comments

What’s the Best Way to Capture a Screencast for Best Resolution?

Posted on by Mel
(Can’t see the video above?  Watch it here, instead.) The Best Way to Capture a Screencast for Best Resolution? In a few words:  Capture at full screen, then scale it down to your output dimensions during the post-production (editing) process. … Continue reading →
Posted in best practices, How to, screencasts, Tips and Tricks | Tagged , , | 4 Comments

6 Great Suggestions For Improving Audio in Your Screencasts

Posted on by Mel
This is very opportune. On the heels of my post yesterday comparing audio quality from a few of the microphones I’ve used over the last year, I then today came across these excellent posts by: Tom Johnson over at the I’d … Continue reading →
Posted in audio, best practices, reviews, screencasts | Tagged , , , | 5 Comments

Ted Williams Video Pulled From YouTube. What Would You Have Done?

Posted on by Mel
What would you do? What would you do if you had a “feel good” video on YouTube that was generating upwards of 12 million views?  Would you take it down? That’s what the Columbus Dispatch chose to do recently with … Continue reading →
Posted in best practices, case studies, social media marketing tips, social media marketing video, YouTube and Beyond | Tagged , , | 8 Comments

5 Great Ideas for Using QR Codes to Build Your Network

Posted on by Mel
QR Codes have graced the list of discussion topics lately in some of the marketing meetups I’ve  attended. Although they’ve been around since 1994 and have gained some traction overseas, QR Codes have only recently begun gaining increased traction here … Continue reading →
Posted in best practices, blogging, How to, screencasts, Tips and Tricks | Tagged , , , | 11 Comments