Category Archives: case studies

Two Examples of How Creative Learning Design Spreads Inspiration

Posted on by Mel
It seems to me that desire, passion and curiosity are the main ingredients for success in creative learning design. Here are two examples to inspire us. Continue reading →
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Ocean Marketing and the Avenger Controller Disaster: What Now?

Posted on by Mel
So, what would you do in the nuclear fallout of Ocean Marketing's over-the-top bewildering rant against a customer? What would you do if that guy did that to YOUR customer? How would you recover your brand? Continue reading →
Posted in case studies, management | Tagged , | 4 Comments

[Off-topic Rant - Part 2] The Nuclear Social Button: Just Because You Can Push It Doesn’t Always Mean You Should

Posted on by Mel
After having just told you yesterday about getting dis'd in a big way by a hotel desk clerk following my step-dad's reported stroke, I wanted to blast the chain via all the social media sites. So, here's what I did... Continue reading →
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[Off-topic Rant] The Nuclear Social Button: Would You Push It In This Case?

Posted on by Mel
"...Wayne's in the hospital... he may have had a stroke..." That was the gist of the voicemail I got. And that was before the schmuck at the hotel's front desk got all indignant about his "inconvenience" at routing calls. What would you have done here? Continue reading →
Posted in case studies, Off Topic | Tagged , , | 4 Comments