Category Archives: case studies

Strategic Partners. Why You Need Them.

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MelAclaroDotCom subscribers can download this presentation free. (Get this presentation + the Social Media Marketing Essentials mini-course + more downloads free.) You and I need to make time in 2011 to seek out strategic partnerships. I had been noodling on … Continue reading →
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Ted Williams Video Pulled From YouTube. What Would You Have Done?

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What would you do? What would you do if you had a “feel good” video on YouTube that was generating upwards of 12 million views?  Would you take it down? That’s what the Columbus Dispatch chose to do recently with … Continue reading →
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Four Points-of-view On Social Strategies for Large and Personal Brands

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Last Saturday I moderated one of the panel discussions at the ProductCamp SoCal conference at CSU Fullerton.  With me were the four points of view represented by esteemed colleagues from the Social Media Mastermind Orange County (SMMOC) roundtable. Notably my panelists … Continue reading →
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Help Me Prepare For a Panel About Social Media Strategies For Large Brands and Personal Brands

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I hope you had a great Halloween weekend. What’s This Sweaty Video About? In this sweaty video, I’m asking for your help.  I’m moderating a panel at the ProductCamp SoCal conference this Saturday, November 6.  I’m proud to be moderating … Continue reading →
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YouTube – The Second Largest Search Engine. So What?

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A couple of months ago when someone mentioned Comscore’s findings about YouTube having taken the spot as the second largest search engine in the world, I didn’t blink.  Straight up: my blinklessness wasn’t because I was aware of a fact … Continue reading →
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Is Video In an Idea-Sharing Meeting Appropriate?

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I sat with some friends at lunch yesterday right after our Social Media Mastermind Roundtable meeting. We got on to the topic of videos and live blogging in mixed company.  I voiced an observation to my friend, Eric, that I … Continue reading →
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Testimonial Videos – Simple Equipment, Simple Questions

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Equipment Above is a testimonials video I created recently for a non-profit professional association. It’s very easy to create one of these.  The equipment I used during the shoot included the following: Camera setup (about $800 a year-and-a-half ago.  But, … Continue reading →
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