Category Archives: content strategy

The YouTube Annotations Video Revisited – Video Optimization Analysis

On the recommendation of a friend, I took the opportunity to review James Wedmore's YouTube video traffic course. Here's what I have to say about it after having taken a look at the video optimization module. Continue reading
Posted in Announcements, content strategy, reviews, YouTube and Beyond | Tagged , , , | 1 Comment

How to easily white label web video: Brand differently to niches while using the SAME video

White labeling is the practice of slapping a different bursiness' brand for the same product. For example, you could create a video-based course that you subsequently license to different companies. In the process, you could customize the branding for the course so it appears to be made by the company who licenses the content from you. Continue reading
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How To Make Web Video With An Embedded Hotspot Button

Video hotspot buttons are powerful calls to action triggers you can put in your web video or screencast. In addition to showing you how to make one in this video, I also list ideas for real estate agents, speakers, authors, trainers, and others for using hotspot buttons. Continue reading
Posted in content strategy, Easy Video Player, How to, screencasts | Tagged , | 4 Comments

How to put newsletter sign up forms in YouTube video

In this video, I'll show you how I put those nifty little newsletter sign up forms inside some of my videos. In fact, you can, if you want, even use a YouTube video as your source streaming media file. Here's how. Continue reading
Posted in content strategy, Easy Video Player, How to, screencasts | Tagged , , | 4 Comments

How to add call to action buttons and opt in forms in your web video

What do you think you could do with a call to action button or opt in form INSIDE your web video or screencast? Continue reading
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Stop! Before You Start Anything This Year, Get Your Fix.

Navigational fixes, mission statements, purpose statements and elevator pitches all have similarities. They help you keep focused on where you ARE compared to where you said you wanted to be. In this article, I included a free ebook you can download to help you or someone you know focus and articulate their own fix, or purpose statement. Continue reading
Posted in content strategy, management | Tagged , , | 2 Comments

How to Self-Publish, Distribute, Sell and Deliver Your eBook

Publishing, distributing, selling and delivering your eBooks is very do-able. Even for the least technical of us. And, with manuscript in hand, you can do it today. Here's how. Continue reading
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