-
-
-
Easily host videos with embedded webforms
When you’re ready to self-host your blog
MindMapping Software
-
-
Recent Posts
- To my new friends from the Orange County Social Media Summit…
- Sold out – But, Here’s the Livestream Link to the Orange County Social Media Summit #OCSMS
- A preview of this Friday’s Orange County Social Media Summit #OCSMS
- (Ep. 6) Best Screen Capture Software Comparison Series – CamStudio vs. Screenr
- Update: Best Screen Capture Software Series – Camtasia Mac v2.1 Now Sports a Chroma Key Effect
Recent Comments
- Mel Aclaro on A preview of this Friday’s Orange County Social Media Summit #OCSMS
- Denise Sonnenberg on A preview of this Friday’s Orange County Social Media Summit #OCSMS
- Sold out – But, Here’s the Livestream Link to the Orange County Social Media Summit #OCSMS | ScreencastingWizard.com on A preview of this Friday’s Orange County Social Media Summit #OCSMS
- Mel Aclaro on 6 Of the Best Screen Capture Software – Compared (Ep. 1)
- Kurien Zacharia on 6 Of the Best Screen Capture Software – Compared (Ep. 1)
- (Ep. 6) Best Screen Capture Software Comparison Series – CamStudio vs. Screenr | ScreencastingWizard.com on (Ep. 3) Best Screen Capture Software Comparison Series – Camtasia Studio
- Update: Best Screen Capture Software Series – Camtasia Mac v2.1 Now Sports a Chroma Key Effect | ScreencastingWizard.com on (Ep. 4) Best Screen Capture Software Comparison Series – Screenflow
- (Ep. 6) Best Screen Capture Software Comparison Series – CamStudio vs. Screenr | ScreencastingWizard.com on (Ep. 4) Best Screen Capture Software Comparison Series – Screenflow
- (Ep. 6) Best Screen Capture Software Comparison Series – CamStudio vs. Screenr | ScreencastingWizard.com on 6 Of the Best Screen Capture Software – Compared (Ep. 1)
- Sean on (Ep. 5) Best Screen Capture Software Comparison Series – Jing (and Snagit)
Categories
- Announcements
- audio
- barcamps
- best practices
- Best Screencast Software Series
- blogging
- Camtasia
- case studies
- Conferences
- content strategy
- Easy Video Player
- events
- How to
- Just for Fun
- management
- mel presents
- MelAclaroDotCom Top 10
- Mindmaps
- New Tools
- Off Topic
- Playlists
- Popular Articles
- reviews
- roi
- screencasts
- sm-101
- smfire
- smme field guide
- smmoc
- Social Learning
- social media marketing tips
- social media marketing video
- social-media-orchestration
- special events
- Taboo series
- Techsmith
- Tips and Tricks
- Trends and Highlights
- video blogging
- YouTube and Beyond
Archives
Category Archives: roi
What’s in the Fourth Level of a Social Media ROI Value Assessment?
The ROI question itself is a "Level 4" question. The thing is, the labels we use to answer it are usually grounded in metrics that are more appropriate for addressing lower level assessments. In this video presentation, I show what goes in to a Level 4 social media ROI assessment. Continue reading
Why ROI Means ‘Return On Influence’
With regards to calculating social media ROI, it has been claimed that it would be fruitless to try and measure the economic return on social media. After all, as conventional wisdom goes, how would you assign a dollar value to a relationship? This presentation can help shed some light. Continue reading