How to Use Google Analytics and Google Goals

Posted on by Mel

reveal playlistBelow is a playlist of about 10 or so video tutorials I curated on the subject of Google Analytics.  Those in this list represent some of the better video tutorials I’ve found about learning how to use Google Analytics.  Tip:  To display the list of videos in the playlist, choose the “TV” icon in the control bar.  (See the image above.  Click it to enlarge.)

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I started this little project to help answer a question that frequently comes up in one of the professional meetup groups I regularly attend, and which is hosted by the venerable Bob Watson (@TopBrokerOC).

Because each video was created by a different author, I tried to sequence the playlist according to a logical progression from basic topics related to signing up for Google Analytics, and Google Analytics login to more advanced topics about: Google Goals and Google Visualizations.

Remember, if you like this playlist or any of the individual videos, show your appreciation and give props by liking and/or sharing them with your network.  Why?

Because mindsharing rocks!  

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10 Commandments of Screencasting (more or less)

Posted on by Mel

charleston heston - 10 commandmentsMy friend Carin shared a video last night that had a style of video that, in turn, reminded me of Dan Nunez’s video below.  It’s entertaining, but also informative.  His points are definitely worth the few minutes to take it all in.  That said, I’ll challenge you to click with the idea of sticking around for only 30 seconds.  (I think you’ll stay on for the rest of it.)  :)

I first saw Dan’s 10 Commandments of Screencasting last year during an interview I did with Techsmith’s The Forge online channel.  Dan’s piece comes in after my interview–at exactly the 15 minute point in the video.  (If I did it right, then the video should just start playing at the correct spot when you push play.)

I think you’ll enjoy this.  If not for the great tips Dan packs in there, then watch it for its entertainment value.

Subscribe to ScreencastingWizardDotCom updatesHighlights: 10 Commandments (more or less) of Screencasting

Since I found myself smiling and marveling at Dan’s segment pretty much all the way through it, I can’t honestly say I caught where one commandment left off and the other picked up.  But, I think this is pretty close:

  1. Hide the goods
  2. Consider using a user login that you use exclusively for your screencasts
  3. Consider what to put behind you when using camera video
  4. Choose the right desktop background
  5. Honor your resolution
  6. Don’t stay thirsty
  7. Plainly state your intentions
  8. Give your video an appropriate name
  9. Shamelessly plug yourself
  10. Get some rest
Posted in barcamps, screencasts | Tagged , | 1 Comment

How to easily white label web video: Brand differently to niches while using the SAME video

Posted on by Mel

What is white labeling?

White labeling is the practice of slapping a different company brand for the same product.

The name derives from back in the day when they used to make vinyl records.  Before records were to be publicly released, promotional copies were sent to DJs, often without any branding.  Plain white label promos were sometimes produced for certain well-connected DJs to distribute as demo discs.  I wrote a short list of examples in the section under the video.

[Video - How to Easily White Label Your Web Video]

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In this video you’ll learn about the profiles feature in the video player I use in a lot of my self-hosted productions.  Profiles let you create and display different video players that have different behaviors while they share the same underlying video.  In addition to helping you with white labeling your screencast or web video projects, you can also define different behaviors, depending on your audience.

Here are a few real world examples of where you could use the profiles feature in Easy Video Player:

  • White label your videos.  You could create a series of web videos or screencasts that you license to different companies while showing each company’s corporate logo even as they each access the same video.
  • Membership sites.  Present the same video one way to your public while presenting it another way to your members.  For example, you might allow members to download your video, while denying the same feature to the general public.  Similarly, you could display hotspot buttons, buy buttons and newsletter sign up forms in the public version of your videos, while removing the same buttons and forms from the members’ side.
  • Business Development.  Overlay different company logos on your video proposal or video demo when you send the same video along to different customer prospects.  Additionally, you can:
    • Define different profiles that redirect prospects to different landing pages.
    • Define different profiles that display different contact information for each sales rep while using the same video.

I think you get the picture, right?  What other examples can you think of for video profiles?

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I’m doing a little housekeeping…

Posted on by Mel

My Open Invitation To You

I sent this video to past subscribers this week.  But, I thought it wouldn’t hurt to open this invitation up to the general public, as well.  I hope you consider it.  :)

For my past subscribers:  If you no longer want to be subscribed to my updates, no hard feelings.  You don’t have to do anything; the update list you were on for all of 2011 will be deactivated Sunday night, January 22, 2012.  But, before you decide, consider some of these titles.  They’re representative of the themes you may be missing out on in 2012:

If you’re NOT currently subscribed to my updates list:  then I can only assume that you’re here because Google or a friend sent you a link that interested you.  Welcome!  If the topics you find here match your interests, then you’ll want to subscribe in the form below.  (Or the one at the end of the video.)  Thanks for visiting!  :)

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