Tag Archives: Mel Aclaro

I’m doing a little housekeeping…

An open invitation. I write about topics to help friends digitize their knowledge so they can get it online and web-ready. If you're not already subscribed to my updates, then you'll want to visit ScreencastingWizard.com. Continue reading
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Is Social Media STILL a Shifting Paradigm?

My panel today at the ProductCamp barcamp conference in SoCal on the topic of Social Strategies for Large and Small Brands was surprisingly engaging. We had a full house of attendees engaging with our friends Scott Schang, Stacey Harmon, Kirsten … Continue reading
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YouTube and Beyond (Part 5 – Web Video Production Workflow)

I'm multi-tasking like crazy to get out the door on the way to the BlogWorld Expo in a few minutes.  But, before I head out the door, I wanted to make sure and get this last segment in the YouTube and Beyond … Continue reading
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YouTube and Beyond (Part 4 – What Equipment?)

Another question that crops up on occasion is what equipment is recommended for producing relatively good quality videos for the web? In this segment of a presentation I conducted recently, I walk through some recommendations on that, which I've also … Continue reading
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YouTube and Beyond (Part 3 – Lead Generation)

In this part of my session, I addressed one of the FAQs I get about YouTube's role in the whole process flow of your marketing funnel.  (It isn't usually asked in such academic terms.  Usually it comes in the form … Continue reading
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YouTube and Beyond (Part 2 – Ranking Factors)

This is Part 2 in a series gleaned from my presentation at the REBarcamp Expo at the Anaheim Convention Center last Monday. (Get Part 1 - "YouTube The Second Largest Search Engine" here.) In this segment, I listed some of … Continue reading
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YouTube – The Second Largest Search Engine. So What?

October 5, 2010 A couple of months ago when someone mentioned Comscore's findings about YouTube having taken the spot as the second largest search engine in the world, I didn't blink.  Straight up: my blinklessness wasn't because I was aware … Continue reading
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