Tag Archives: social media marketing

How to easily white label web video: Brand differently to niches while using the SAME video

White labeling is the practice of slapping a different bursiness' brand for the same product. For example, you could create a video-based course that you subsequently license to different companies. In the process, you could customize the branding for the course so it appears to be made by the company who licenses the content from you. Continue reading
Posted in content strategy, Easy Video Player, How to | Tagged , , | Comments Off on How to easily white label web video: Brand differently to niches while using the SAME video

Ted Williams Video Pulled From YouTube. What Would You Have Done?

What would you do? What would you do if you had a "feel good" video on YouTube that was generating upwards of 12 million views?  Would you take it down? That's what the Columbus Dispatch chose to do recently with … Continue reading
Posted in best practices, case studies, social media marketing tips, social media marketing video, YouTube and Beyond | Tagged , , | 8 Comments

Help Me Prepare For a Panel About Social Media Strategies For Large Brands and Personal Brands

I hope you had a great Halloween weekend. What's This Sweaty Video About? In this sweaty video, I'm asking for your help.  I'm moderating a panel at the ProductCamp SoCal conference this Saturday, November 6.  I’m proud to be moderating … Continue reading
Posted in case studies, events, mel presents, social media marketing tips, special events | Tagged , , , | 7 Comments

Social Media Marketing Tips – Part 1 Day 3 – Blogging Philosophy

Another week, another "day" in the Taboo series.  This video marks Part 1 of Day 3 in the Taboo series about "cashing in" on social media. Highlights The key points in this segment is the idea of having a blog … Continue reading
Posted in blogging, screencasts, social media marketing tips, social media marketing video, Taboo series | Tagged , , , , | 1 Comment

Social Media Marketing Tips – Part 3 of Day 2 – Content Syndication

social media marketing video - august 18, 2010 This is the 3rd video in Day 2 of the "Taboo series" I had been hosting on BusinessCasualBlog.com. In the week before last, I posted a four-part video series for "Day 1". … Continue reading
Posted in social media marketing tips, social media marketing video, Taboo series | Tagged | 1 Comment