YouTube and Beyond (Part 2 – Ranking Factors)

This is Part 2 in a series gleaned from my presentation at the REBarcamp Expo at the Anaheim Convention Center last Monday.

(Get Part 1 - "YouTube The Second Largest Search Engine" here.)

In this segment, I listed some of the ranking factors to consider when you upload your videos to YouTube.  Some things are in your control; others no so much.  In a nutshell, here are some of the points to consider:

  • Title. Place your SEO keywords in the Title and Description sections of your video.
  • Description. In addition to the tip above, make sure to also enter the URL for your blog or website in the first line of the Description area.
  • Tags. Tip:  Find popular videos on YouTube that are both highly viewed AND that are related to the topic of your video.  Then, find out what tags they're using and place those in the Tags section of your video.

There are more tips and highlights in the video.  In Part 3 tomorrow, I'll continue the series with a post of the lead generation / traffic flow from YouTube to your blog.


If you liked this or other posts here, then you'll also want to download my book, Social Media Marketing Essentials For Small Businesses.  It's free.  Enjoy!



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About Mel

Mel is the online training architect and screencasting wizard at Kareo, one of Forbes' 2013 list of 100 Most Promising Companies in America. He's also the creator of Digital-Know-How, a training website devoted to developing learners' skills for screencasting and web video course development. Mel is also the chief blogger of ScreencastingWizard.com; Mel's personal blog. The comments and opinions you read here are Mel's and not associated with any other company.
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