My panel today at the ProductCamp barcamp conference in SoCal on the topic of Social Strategies for Large and Small Brands was surprisingly engaging. We had a full house of attendees engaging with our friends Scott Schang, Stacey Harmon, Kirsten Wright and Cindy Ronzoni.
Thank you for all your questions early this week; your feedback helped a lot in my preparation for the panel. As promised, I took your questions to our panelists and not only did they offer their insights, but --true to the nature of barcamps --many of the attendees chimed in with their own thoughts, too.
Right from the get-go, and to get the conversation flowing, I took a somewhat controversial position about social media in my opening statement. My point: social media isn't a revolution anymore; the paradigm shift is behind us; and that the interesting questions anymore aren't about how to get hooked into Twitter, Facebook, LinkedIn and blogging, but rather how do we properly and ethically market online using social platforms that have traditionally been about relationship-building.
What do you think?
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