Monthly Archives: January 2011

Strategic Partners. Why You Need Them.

MelAclaroDotCom subscribers can download this presentation free. (Get this presentation + the Social Media Marketing Essentials mini-course + more downloads free.) You and I need to make time in 2011 to seek out strategic partnerships. I had been noodling on … Continue reading
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Ted Williams Video Pulled From YouTube. What Would You Have Done?

What would you do? What would you do if you had a "feel good" video on YouTube that was generating upwards of 12 million views?  Would you take it down? That's what the Columbus Dispatch chose to do recently with … Continue reading
Posted in best practices, case studies, social media marketing tips, social media marketing video, YouTube and Beyond | Tagged , , | 8 Comments

5 Great Ideas for Using QR Codes to Build Your Network

QR Codes have graced the list of discussion topics lately in some of the marketing meetups I've  attended. Although they've been around since 1994 and have gained some traction overseas, QR Codes have only recently begun gaining increased traction here … Continue reading
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How To Start a Fire in 2011

I took a little time today to update some of the marcomm messages on my email update-lists.  While reviewing them, I came across a little email snippet in which I included a parable on the P.S. line.  At the time, … Continue reading
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