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You and I need to make time in 2011 to seek out strategic partnerships.
I had been noodling on this for a while. Check out the video above. It has a slightly technical presentation (with graphs!) supporting the importance of rising above personal / lone-wolf type blogging efforts and, at some point, reaching out to other bloggers and social media marketers in strategic partnerships or syndicated content-publishing relationships. (Props to @EricStegemann for spurring great discussion on this topic.)
Doing so, not only makes your life easier, but will also greatly scale your content publishing efforts. In other words, not only is it a good idea to seek out content partners, but ultimately it's necessary in the long term as you try not to become the victim of your own successes.
Let me know your thoughts. And, I'd be especially interested in learning some of your thoughts about other ideas for creating strategic partnerships.
P.S. If you're in the Orange County, California area, and will be around this Saturday morning, then I'd like to invite you to a meetup where we'll likely be discussing this--along with a whole slew of other very interesting social marketing strategies. Here's more info about the Social Media Mastermind Orange County roundtable on Meetup.com.
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