Strategic Partners. Why You Need Them.

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You and I need to make time in 2011 to seek out strategic partnerships.

I had been noodling on this for a while.  Check out the video above.  It has a slightly technical presentation (with graphs!) supporting the importance of rising above personal / lone-wolf type blogging efforts and, at some point, reaching out to other bloggers and social media marketers in strategic partnerships or syndicated content-publishing relationships.  (Props to @EricStegemann for spurring great discussion on this topic.)

Doing so, not only makes your life easier, but will also greatly scale your content publishing efforts. In other words, not only is it a good idea to seek out content partners, but ultimately it's necessary in the long term as you try not to become the victim of your own successes.  :)

Let me know your thoughts.  And, I'd be especially interested in learning some of your thoughts about other ideas for creating strategic partnerships.

social media mastermind orange countyP.S.  If you're in the Orange County, California area, and will be around this Saturday morning, then I'd like to invite you to a meetup where we'll likely be discussing this--along with a whole slew of other very interesting social marketing strategies.  Here's more info about the Social Media Mastermind Orange County roundtable on

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About Mel

Mel is the online training architect and screencasting wizard at Kareo, one of Forbes' 2013 list of 100 Most Promising Companies in America. He's also the creator of Digital-Know-How, a training website devoted to developing learners' skills for screencasting and web video course development. Mel is also the chief blogger of; Mel's personal blog. The comments and opinions you read here are Mel's and not associated with any other company.
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6 Responses to Strategic Partners. Why You Need Them.

  1. Diego Loya says:


    That’s was a very intriguing post. Great work!! You may address this in your followup post but there has to be a sweet spot and formula where the costs, being creating new material through manpower, follows the number of connections. For every X connections, there needs be be X content(cost). For every X cost, there needs to be X heads(strategic partners) to make up the costs.

    This is why I love the #smmoc crew. Always thinking ahead of the game.

    Diego Loya

    • Mel says:

      Thanks Diego. Your point is worth further discussion. This could be a great followup discussion for the next SMMOC meetup. (You gonna be there?)

      My initial observation is that the theory on which I’m basing my presentation actually accounts for it. (There are associated formulas that I didn’t include in the presentation because it would’ve gotten way too technical for what I wanted to convey.)

      Be that as it may, there are underlying formulas. Each variable, like the ones you allude to, can actually be calculated. However, as you probably figure, the calculation of them will require representative numeric values from the other values and gleaned from each blogger’s own experiences. (Numbers will be different for each blogger’s experience based on the type of content, the target niche, etc.)

      Thanks for making a great point. I, too, appreciate the mastermind group. :)

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  3. TheRECoach says:

    “Slightly” Technical Mel?! I would say “Very” technical, but as usual my friend…Dead On! What you are describing, using math, is what I would describe as “Burn Out”, or if you want a more “official” term, the “point of Diminishing Returns” … I believe those of us, who have been in this space for a while, are reaching that point. This was a topic of discussion at Real Estate Think Tank Long Beach (RETTLB) on Monday as well.

    Now what to do about it? I’ve been a Youth Sports Coach for over 25 yrs, and I am a BIG Proponent of the “Team” concept. Multi User (MU) Blogs are your answer. Copy Blogger, Mashable, Blood Hound Blog (Though I no longer read it, because of it’s slant towards the negative, it does produce a viable example), and others have shown us this can and will work.

    Here’s the catch though… Partnerships on any level are difficult, at best, to maintain. Phrases like “Too many Chiefs, and not enough Indians” & “There can be only 1 Lead Dawg” come to mind. “Choose careful Young Padiwan” for these “Teams/Partnerships” will meld and form into your Business Models of the future. But, I guess, if it were easy everyone would be doing it!

    Kudos on a great “Scientific” breakdown of “Too Much on My Plate” Buddy! You continue to amaze me with your ability to reason =)

    See ya on Saturday’s


    • Mel says:

      Hi ‘Coach.

      Thanks for taking time to comment. I like your use of diminishing returns to describe that third point in the chart. Though I think burnout can coincide with it, too, I believe that, unlike diminishing returns, burnout can technically happen at any point along the curve — even in the “green zone.”

      I agree, too, that multi-user blogs can be one framework for strategic partnerships. @EricStegemann raised a similar concept at yesterday’s SMMOC meetup. (Missed ya, by the way.) 😉 Not surprisingly, an interesting short discussion ensued about fear and competition. That is, fear from some of those participating in being “one-upped” by others in the partnership. Which, I think loops back to your point about the difficulty of partnerships to maintain. (Nobody said it’d be easy, huh?) Yet, as you point out–and as I would also offer in models like blog networks, list-sharing tactics, expert series webinars, and the like–partnerships can work to the benefit of each participant.

      I guess another question to explore (hmm…m’be in another post?) is what some of the success criteria are that makes the successful networks well, successful?

      You raise some good points, my friend. Thank you for them. :)


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