From the Off-Topic Files
I've written before about QR codes; explaining what they are, when it started, where it's used, and have even listed some novel ideas about how small business owners and independent contractors could consider using QR codes in their lead-gen efforts.
But, outside of the large scale applications used in industry workflows, examples for practical/innovative uses of QR Codes at the consumer level (that is, examples that don't include those that are simply novel or anecdotal) have been disappointingly scant.
That's why I love the concept in the video above.
Tesco/Homeplus Subway Virtual Store Video
In the Homeplus Subway Virtual Store video, you'll see an innovatively practical use of QR Codes for the regular Joe.
My friend Matthew Gallizzi, CEO of mobile web solutions company NotixTech, shared the Homeplus video and spurred some interesting discussions in an online Facebook group in which he and I participate. Some of us in the group -- those who've traditionally been skeptical about the truly practical uses of QR codes for consumers -- were roundly impressed with Homeplus' implementation. What do you think?
Do You Have a Consumer QR Code Example?
Do you know of anyone in your sphere of influence who's successfully using QR codes in a mainstream way for their small business?
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