YouTube – More Than Just a Place to Host Videos

Is YouTube appropriate for screencasts? Absolutely.

ScreencastingWizard - YouTube ChannelIn fact, since YouTube changed the design of their network in December 2011, I've been paying more and more attention to it as a community worthy of more than simply being "a place to host videos." In fact, "how to" videos are very well received on YouTube.  And that's precisely the kind of topic that screencasts and presentation-type web videos are ideally suited for.

Unfortunately, YouTube as "...the second largest search engine in the world...." has become a phrase that may now have been uttered so much that the implications of that phrase almost doesn't even resonate with most folks anymore.

A couple of years back, I did a presentation that showed the results of a short-duration experiment I did to test the meaning of that phrase.  [Reference: YouTube - The Second Largest Search Engine In the World - So What?].  (I saved you the preamble.  The embedded video fast-forwards to the key part, which is at about the 3:15 point in the video.  From there it's less than 2 minutes long.)

YouTube Is More Than Just "A Place to Host Videos"

So, if you've let YouTube slide for a while, I'd like to encourage you to revisit it. Consider integrating it as a regular part of your online presentations and course delivery.

Even if you create proprietary content and deliver many of your courses behind a members' only area, it might be worth revisiting YouTube as a community that can help give more visibility to your proprietary content and digital know-how.


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About Mel

Mel is the online training architect and screencasting wizard at Kareo, one of Forbes' 2013 list of 100 Most Promising Companies in America. He's also the creator of Digital-Know-How, a training website devoted to developing learners' skills for screencasting and web video course development. Mel is also the chief blogger of ScreencastingWizard.com; Mel's personal blog. The comments and opinions you read here are Mel's and not associated with any other company.
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