Social Media Day Orange County – #SMDAYOC

June 29, 2012

Hey!  This is an open letter to all my friends — as well as new friends whom I will meet (have met?) today at Social Media Day OC 2012.  As of this writing, I’m looking forward to personally meeting a lot of you today.  I am presenting a session topic; I am typically asked if my presentation will be available for download.  Short answer: yes.  Scroll further for a little info about the materials for my session topic today.

And, feel free to find out more about me and connect.

What’s Social Media Day About?


If this is your first time here and your first time hearing about Social Media Day, it is, in a nutshell an annual global event (as declared and ground swelled by Mashable) to recognize “the digital revolution that’s happening right before our eyes.”

Now, whether or not you think social media is still the revolution a lot of folks say it is (I mean, how long does a revolution last anyway? ‘Seems like we’ve been revolutionizing for at least half a decade now, right?), there will in any case be a lot of folks gathering to discuss, learn and share stories about social media and their experiences with it in business and local communities.  I, for one, am looking forward to hearing from friends about novel ways in which they’re seeing social media being used for social good and humanitarian efforts around the world.  (Please share some of your experiences about that in the comments below.)

Presentation Icon Session Topic: Beyond YouTube 101 – Eight Factors To Juice Your Viewer-Influence

My contribution today will be to host a session topic:   I’ve agreed to speak on the topic of web video and YouTube.  But, rather than hit points about YouTube 101 basics, the topic I’ll be addressing in my 4:15 p.m. (PST) session today will be: Beyond YouTube 101: 8 Factors to Juice Your Viewer-Influence.

For my session attendees, I’ll post a link to my presentation as a sticky post at the top of this page.  There won’t be a need to signup or subscribe; just go up there and get it.  But, make sure you get it before midnight Sunday morning 5:00 p.m. Tuesday, July 3rd, if you don’t want any strings attached because I’ll be taking the banner down after Social Media Day (global) ends.  After that, it — along with some additional related downloads — will be available for  ScreencastingWizard subscribers in the download area.  It’ll still be free, it’s just that you’ll have to subscribe to get it after Saturday night.  Fair enough?

Okay.  That’s it for now.  If you’re in the vicinity of Orange County, California today and are planning on attending Social Media Day OC, please make sure and find me and say hi!  I love taking relationships from the URL sphere to the IRL venues.

Techsmith’s Camtasia Studio 8 – Now Truly The Rockstar In Video Screen Capture for Windows

June 19, 2012

Mel Rank - Camtasia Studio 8In Episode 3 of the Best Video Screen Capture Software Series, I had given Camtasia Studio an overall “Mel Rank” of 3.5 out of 5.  The Mel Rank is my subjective assessment of 4 advanced features that I used as a baseline to compare the professional-level capabilities of several video screen capture software packages.  (i.e., Camtasia Studio, Camtasia Macintosh, Screenflow, Jing/Snagit, Screenr, CamStudio.)

Curiously, even with  a middling score of 3.5, Camtasia Studio (v7) was still the 400 200 pound gorilla for Windows-based video screen capture software packages.  At that time, if you wanted video screen capture software that ranked all 5s, you had to shift to a Macintosh environment — opting instead for Techsmith’s Camtasia for Macintosh (Mel Rank: 5.0) or Telestream’s Screenflow (Mel Rank: 5.0).

That’s no longer the case.  The proverbial gorilla is now about 400 pounds. 🙂

Camtasia Studio 8 Delivers The Sought-After Pro Features

With today’s release of Camtasia Studio 8, Techsmith has finally stepped up the ability of Camtasia Studio to deliver the pro-level features in their Windows flagship that many of us in the industry have been clamoring for for years.  Don’t get me wrong, the old Camtasia Studio (v7) was fine for the basics — and indeed was awesome when it was first released.  But, over time, I think the expectations in the industry for similar features on the Windows platform was raised after seeing what else was possible in Mac-based software environments.  Not the least of which were features like:

  • The ability to dress up the cursor with different effects (Mel Rank: 5.0)
  • The ability to have multiple video tracks (Mel Rank: 5.0)
  • The ability to have multiple audio tracks (Mel Rank: 5.0)
  • The ability to animate callouts/annotations — including the ability to animate pixelation (blurring) effects (Mel Rank: 5.0)

(See why the effects above are important in video screen capture software.)

camtasia studio 8 sneak peek

Above is a link to a video of the sneak peek meeting Techsmith hosted last week with past interviewees of Techsmith’s weekly online program, The Forge.  Some of the key highlights include:

  • 00: 55 – Overview by Shane Lovellette, Product Manager
  • 2:39 – Demo reel
  • 4:55 – Dave O’rourke, Camtasia Studio Lead Developer’s key highlights overview — especially with discussions about the new Techsmith codec
  • 9:15 – Multiple video and audio tracks
  • 10:00 – The ease with which layering and animating other videos is now managed
  • 11:00 – Changes made to the library
  • 12:15 – Upgrades made to the ability to now animate callouts across all three axes (x-, y- and z-axes)
  • 17:10 – Grouping! This is huge, it gives the ability for you to bundle multiple clips and animate them in unison, for example
  • 19:00 – Produce and share options – including HTML5 support (so you can play your productions on iDevices)

With Camtasia Studio 8, Techsmith has definitely solidified their lead in Windows-based video screen capture software.  (And that’s without saying anything yet about today’s simultaneous release of v2.2 of their Macintosh-based Camtasia product.  [Expect a review of those features this week, as well.])  In fact, there are no other video screen capture/editor software packages in the market for Windows that I’m aware of that are even trying to seriously compete.  Check me on that: Are you aware of any?

For my part, I’m just totally tickled that everything I’ve oggled about in the Camtasia for Macintosh environment, you can now do in the Windows environment.  I recommend giving it a shot – try the 30-day free trial.  Then, let me know what you think.