Wednesday, October 31, 2012
Day 1 at DevLearn kicked off with keynoter Jon Landau. In case you’ve been living under a rock for the last decade or so, Mr. Landau is an Academy Award-Winning movie producer. Most notably: Avatar and the Titanic. But, what’s a movie producer doing at the DevLearn conference talking to a bunch of eLearning professionals?
Well, as it turns out, he was here talking about innovation, telling stories, communicating messages and developing education content for audiences without regard for what’s possible, technologically speaking. (??) Yeah, you heard me right, “without regard for what’s possible.”
Some of the highlights:
- What does a movie producer have in common with eLearning professionals?
- We have similar challenges with change management each time we each start a new project
- We’re both producers of media with intent of communicating messages and teaching lessons within the themes of a story
- We’re continually searching for new ways to innovate… it should be the goal of any product to evoke emotional response. It’s out of that feeling that people get more and develop brand loyalty
- In the same way that movie professionals (the big ones anyway) innovate in their industry, eLearning professionals also have the opportunity to push the envelope and innovate and tell stories in a similar way he uses to engage audiences
- The movie industry needs people who aren’t afraid to push the boundaries of technology and are not afraid to innovate… each project they tackle find them seeking to separate themselves… being not afraid to try something new.
- We have to believe we an do the impossible… Jim (Cameron) writes his scripts without regard to what’s possible.
- Don’t wait for the technology… if you can come up with the ideas and be ahead of the wave of technology you’ll be on for a long and successful ride
- Think: What would the best eLearning be? Then go find the people that would make your dream… your vision possible. (Of note: Jim Cameron wrote Avatar in 1996… but had to wait a while for technology to catch up.)
- The technologies we put to use on Avatar are now being used across the industry. And the people who worked on the first project are now industry leaders in their field.
- What we do is create creative content, we don’t create technology.
- Re: new technology adoption… you’re always presented with a new problem to solve… and when that problem is solved it’s then available for everyone else in the industry to follow.
- There has to be a symbiotic relationship between dreams and innovation…
Did you attend Jon’s keynote at DevLearn? What topics jumped out at you the most in terms of innovating your own eLearning projects?