I’ll be semi-liveblogging today (Saturday, October 15, 2011) while I’m at the ProductCamp SoCal 2011 event. If you’re here in person, send out a shout on twitter (@MelAclaro) and let’s connect. In the meantime, feel free to share the posts below on Facebook, or wherever. And, if you have questions for speakers in my session while I’m live blogging it, feel free to post a question and I’ll try and pose your question to the speaker.
Facebook set some high expectations earlier this week when Mark Zuckerberg announced to reporters that they would be announcing “something awesome” today. Naturally, that brought on a lot of speculation as to what that might be — including the suggestion of rolling out video chat. (Via Facebook’s investor relationship with Microsoft and the latter’s acquisition a few months ago of Skype.) Indeed, that’s the case.
It’s possible that you don’t yet have the feature enabled. As they do with many of their new features, Facebook will begin enabling a smaller subset of their user base and then roll it out to more users over time.
Keep an eye out for the Call button when you navigate to the profile of one of your Friends. Based on the videos above, you should expect to see it in the upper-right corner of your Friends’ profile pages and between the Message and Poke buttons.
Are you one of the lucky ones who have it enabled yet?
Last Saturday I moderated one of the panel discussions at the ProductCamp SoCal conference at CSU Fullerton. With me were the four points of view represented by esteemed colleagues from the Social Media Mastermind Orange County (SMMOC) roundtable.
Notably my panelists included:
We explored some interesting topics around social media strategies for large and small brands.
Our panel was made especially interesting because of the questions some of you contributed ahead of time through an earlier post I made requesting your help, as well as in the SMMOC group on Facebook. Also, the other thing that made this panel so engaging was the fact that our panelists didn’t do all the talking.
As barcamps are wont to do, our full house of attendees contributed quite a bit to the discussion. You’ll see from the video that a lot of our attendees were really quite keen to share some of their own experiences and case studies.
I posted the panel discussion in three parts and bundled them together above in a handy little playlist.
- Opening thoughts about (mine) about terms like “social media revolution” or “paradigm shift” perhaps no longer being accurate statements. (I also followed that up with another video post after the conference in the post titled, “Is Social Media STILL a Shifting Paradigm?”)
- Thoughts contributed by each panelist about establishing a baseline definition about any differences between “large” vs. “personal” brands.
- A discussion about differences between large and personal brands and how larger brands seem to have more infrastructure and resources while smaller (personal) brands have to be a lot smarter and resourceful.
- The role of consistency and conversation in brand persona.
- The importance that brands assign resources to monitoring and listening to the social stream.
- The importance of organizations empower employees to communicate directly with customers in the social stream.
- Further discussions (debate?) about whether or not social media is indeed still a “paradigm shift” or whether it’s now a “new normal” with implicit changes being more a manifestation of change as opposed to unique effects of social media.
- Education and training’s role in building an effective social media strategy.
- Some thoughts about whether or not the popularity of social media is a Gen-Y-driven phenomenon or is social media’s adoption more a result of the “older” generation’s championing and adoption?
If you were on the panel, what additional thoughts would you have added about strategic considerations for social media in brand development?