Beyond YouTube 101 – Eight Factors To Juice Your Viewer-Influence

Gawd!  Fifteen minutes isn’t a lot time.  (Especially when you put me at the front of a room with about 100 attendees and then put a microphone in my hand.)  🙂  But, fifteen tiny little minutes is what each of us speakers had at last Friday’s Social Media Day event here in Orange County (#SMDAYOC).

Check out the video above; I was speaking a tad faster than I really wanted.  (Though my wife would suggest, “Eh, that’s about par…”)  But, while I had to abbreviate the topics quite a bit, I did manage to get the high level descriptions out, as well as giving the attendees a few actionable takeaways for YouTube videos that relate to each of the six psychological factors of persuasion:  Social Proof, Reciprocity, Like-ability, Commitment & Consistency, Authority and Scarcity.

In fact, I even managed to squeak-in a couple of important additions to include the role of  Truth and Transparency.

Related posts:

Download the Mindmap Presentation and MP3 Audio File

If you’re reading this post before 5:00 p.m., Tuesday, July 3rd, 2012, then there should be a “sticky post” at the top of the main page that includes a link to an “attendees only ‘secret’ page” that will let you download the interactive mindmap presentation.

But, I’ll be taking the sticky post down after 5:00 p.m. on Tuesday.  So, if you’re hitting this post after that cut-off, then just head over to the downloads page (after the free subscribe page) and you’ll not only be able to download the mindmap I use in the presentation, but you’ll also be able to download the MP3 audio file, as well as the transcript of the presentation.

Are the Six Factors Exploitative?

Otherwise, what do you think about me championing those six factors of psychological persuasion?  Am I being naive?  Do they have potential to open us up for exploitation?

Social Media Day Orange County – #SMDAYOC

June 29, 2012

Hey!  This is an open letter to all my friends — as well as new friends whom I will meet (have met?) today at Social Media Day OC 2012.  As of this writing, I’m looking forward to personally meeting a lot of you today.  I am presenting a session topic; I am typically asked if my presentation will be available for download.  Short answer: yes.  Scroll further for a little info about the materials for my session topic today.

And, feel free to find out more about me and connect.

What’s Social Media Day About?


If this is your first time here and your first time hearing about Social Media Day, it is, in a nutshell an annual global event (as declared and ground swelled by Mashable) to recognize “the digital revolution that’s happening right before our eyes.”

Now, whether or not you think social media is still the revolution a lot of folks say it is (I mean, how long does a revolution last anyway? ‘Seems like we’ve been revolutionizing for at least half a decade now, right?), there will in any case be a lot of folks gathering to discuss, learn and share stories about social media and their experiences with it in business and local communities.  I, for one, am looking forward to hearing from friends about novel ways in which they’re seeing social media being used for social good and humanitarian efforts around the world.  (Please share some of your experiences about that in the comments below.)

Presentation Icon Session Topic: Beyond YouTube 101 – Eight Factors To Juice Your Viewer-Influence

My contribution today will be to host a session topic:   I’ve agreed to speak on the topic of web video and YouTube.  But, rather than hit points about YouTube 101 basics, the topic I’ll be addressing in my 4:15 p.m. (PST) session today will be: Beyond YouTube 101: 8 Factors to Juice Your Viewer-Influence.

For my session attendees, I’ll post a link to my presentation as a sticky post at the top of this page.  There won’t be a need to signup or subscribe; just go up there and get it.  But, make sure you get it before midnight Sunday morning 5:00 p.m. Tuesday, July 3rd, if you don’t want any strings attached because I’ll be taking the banner down after Social Media Day (global) ends.  After that, it — along with some additional related downloads — will be available for  ScreencastingWizard subscribers in the download area.  It’ll still be free, it’s just that you’ll have to subscribe to get it after Saturday night.  Fair enough?

Okay.  That’s it for now.  If you’re in the vicinity of Orange County, California today and are planning on attending Social Media Day OC, please make sure and find me and say hi!  I love taking relationships from the URL sphere to the IRL venues.

Strategic Partners. Why You Need Them.


MelAclaroDotCom subscribers can download this presentation free.
(Get this presentation + the Social Media Marketing Essentials mini-course + more downloads free.)

You and I need to make time in 2011 to seek out strategic partnerships.

I had been noodling on this for a while.  Check out the video above.  It has a slightly technical presentation (with graphs!) supporting the importance of rising above personal / lone-wolf type blogging efforts and, at some point, reaching out to other bloggers and social media marketers in strategic partnerships or syndicated content-publishing relationships.  (Props to @EricStegemann for spurring great discussion on this topic.)

Doing so, not only makes your life easier, but will also greatly scale your content publishing efforts. In other words, not only is it a good idea to seek out content partners, but ultimately it’s necessary in the long term as you try not to become the victim of your own successes.  🙂

Let me know your thoughts.  And, I’d be especially interested in learning some of your thoughts about other ideas for creating strategic partnerships.

social media mastermind orange countyP.S.  If you’re in the Orange County, California area, and will be around this Saturday morning, then I’d like to invite you to a meetup where we’ll likely be discussing this–along with a whole slew of other very interesting social marketing strategies.  Here’s more info about the Social Media Mastermind Orange County roundtable on

Four Points-of-view On Social Strategies for Large and Personal Brands

Last Saturday I moderated one of the panel discussions at the ProductCamp SoCal conference at CSU Fullerton.  With me were the four points of view represented by esteemed colleagues from the Social Media Mastermind Orange County (SMMOC) roundtable.

Notably my panelists included:

We explored some interesting topics around social media strategies for large and small brands.

Our panel was made especially interesting because of the questions some of you contributed ahead of time through an earlier post I made requesting your help, as well as in the SMMOC group on Facebook.  Also, the other thing that made this panel so engaging was the fact that our panelists didn’t do all the talking.

As barcamps are wont to do, our full house of attendees contributed quite a bit to the discussion.  You’ll see from the video that a lot of our attendees were really quite keen to share some of their own experiences and case studies.

I posted the panel discussion in three parts and bundled them together above in a handy little playlist.

Highlights Include:

  • Opening thoughts about (mine) about terms like “social media revolution” or “paradigm shift” perhaps no longer being accurate statements.  (I also followed that up with another video post after the conference in the post titled, “Is Social Media STILL a Shifting Paradigm?”)
  • Thoughts contributed by each panelist about establishing a baseline definition about any differences between “large” vs. “personal” brands.
  • A discussion about differences between large and personal brands and how larger brands seem to have more infrastructure and resources while smaller (personal) brands have to be a lot smarter and resourceful.
  • The role of consistency and conversation in brand persona.
  • The importance that brands assign resources to monitoring and listening to the social stream.
  • The importance of organizations empower employees to communicate directly with customers in the social stream.
  • Further discussions (debate?) about whether or not social media is indeed still a “paradigm shift” or whether it’s now a “new normal” with implicit changes being more a manifestation of change as opposed to unique effects of social media.
  • Education and training’s role in building an effective social media strategy.
  • Some thoughts about whether or not the popularity of social media is a Gen-Y-driven phenomenon or is social media’s adoption more a result of the “older” generation’s championing and adoption?

If you were on the panel, what additional thoughts would you have added about strategic considerations for social media in brand development?

YouTube and Beyond – Seven Powerful Video Marketing Strategies to Increase Your Leads in the Next 30 Days

“Oh yeah… that’s my webinar.”

I had to laugh at one of those surreal moments we all have every now and then.   This morning I was scrubbing through all my emails to catch up on all the ones I didn’t get to yesterday while I was at the REBarcamp in OC. (A great event, by the way, which I want to tell you more about in another post.)   Anyway, in one of the emails in my inbox, I came across this headliner for an upcoming webinar at NAR (National Association of REALTORS(R):

Mel Aclaro - YouTube and Beyond NAR webinar

The surreal part was that I remember being alarmed.  It sounded so darned familiar; I started spooling up because I thought, “Damnit! I was supposed to deliver a topic like that.  Someone screwed up and booked someone else for the same event I was supposed to deliver!”

Then I kicked myself… I saw the speaker line:

Duh. What a loser I am.  Have you ever had one of those moments?

I’m off to get more coffee…