Category Archives: social media marketing video

Four Points-of-view On Social Strategies for Large and Personal Brands

Last Saturday I moderated one of the panel discussions at the ProductCamp SoCal conference at CSU Fullerton.  With me were the four points of view represented by esteemed colleagues from the Social Media Mastermind Orange County (SMMOC) roundtable. Notably my panelists … Continue reading
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YouTube and Beyond (Part 5 – Web Video Production Workflow)

I'm multi-tasking like crazy to get out the door on the way to the BlogWorld Expo in a few minutes.  But, before I head out the door, I wanted to make sure and get this last segment in the YouTube and Beyond … Continue reading
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YouTube and Beyond (Part 4 – What Equipment?)

Another question that crops up on occasion is what equipment is recommended for producing relatively good quality videos for the web? In this segment of a presentation I conducted recently, I walk through some recommendations on that, which I've also … Continue reading
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YouTube and Beyond (Part 3 – Lead Generation)

In this part of my session, I addressed one of the FAQs I get about YouTube's role in the whole process flow of your marketing funnel.  (It isn't usually asked in such academic terms.  Usually it comes in the form … Continue reading
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YouTube and Beyond (Part 2 – Ranking Factors)

This is Part 2 in a series gleaned from my presentation at the REBarcamp Expo at the Anaheim Convention Center last Monday. (Get Part 1 - "YouTube The Second Largest Search Engine" here.) In this segment, I listed some of … Continue reading
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YouTube – The Second Largest Search Engine. So What?

October 5, 2010 A couple of months ago when someone mentioned Comscore's findings about YouTube having taken the spot as the second largest search engine in the world, I didn't blink.  Straight up: my blinklessness wasn't because I was aware … Continue reading
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The poor man’s wireless microphone: How to use a digital voice recorder as a walkaround microphone

By the way, while you're here, download the free mini-course and other freebies. Well, okay, maybe the title's "poor man" reference is a bit of a misnomer.  I mean, to the extent that an iPhone can be considered a "poor … Continue reading
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