The gist of the Dunbar effect states that there is a cognitive limit to the number of people with whom you and I can reasonably maintain stable social relationships. About 150, give or take.
(Video: Managing Productivity Amongst the Noise)
Mr. Dunbar’s number is the basis of my video above. The vid is the first of a series in a new online course I’m putting together for release next month spanning the “Big 5” social platforms. And, although the vid above uses the Twitter network as its subject, the implied challenges for you and me as we manage all the friends, followers, contacts, and visitors we each have via the social sphere really applies to any network — be it online (URL) or in real life (IRL).
The question is, given that our orbitomedial prefrontal cortex (as mentioned in the WSJ article) seems to limit our relationships to about 150, what value then can you and I glean from the size of our social networks? Do the additional thousands of followers + friends + contacts + visitors we’ve amassed benefit us at all if it isn’t reasonable to expect that we can maintain a realistic “relationship” with each of them?
Once again, we had another great meeting at this past weekend’s meetup with the Social Media Mastermind, Orange County (SMMOC) roundtable professionals. By the way, if you haven’t been to one of those, and you live in Southern California, you should try attending one. Here’s where you can get more information about upcoming events.
In any case, one of the questions that came up for discussion during our last meeting (and we talked about a lot of things including Rockmelt and–get this–placing QR Codes on sheep (?!)) was the role of email in social media marketing activities for businesses.
How Do You Define Social Media?
Now, if you ask me, if you take the definition of social media as a media channel for social interaction using highly accessible and scalable web-based publishing techniques to turn communication into interactive dialogues, then you also have to consider email as part of that venn diagram of social media channels, as well.
Now, one of the things we were talking about on this topic was that all the activities that we’re used to doing on Facebook, Twitter, LinkedIn, YouTube, and so on — these are things we do in social networks. And while there’s a place for business and marketing in social networks, I wouldn’t actually recommend trying to garner a point-of-sale transaction in a social network.
The point of sale is still better-managed within email-as-social-media vs. social-networks-as-social-media.
What do you think? If you’re a business owner, how do you actually make an online sale? Do you find yourself doing that in social networks? Or, is there a process you follow that leverages email and dedicated online ecommerce locations? What have you found effective?
The point is to share with you the same points I’m trying to address in this video as a result of a suggestion from my friend Stacey Soleil: that not everyone might know how YouTube annotations work or for what purposes they can be used.
But, a couple of things are worth noting. I shot the video above quickly. And, since this is a blog about video and video-blogging, I now have to comment on the video quality. 🙁
Multiple Sources Of Light Is Important
One thing you’ll notice is that in the 2 minute pre-amble, the subject (me) appears darker relative to the background. While filters could be applied in post-production (the Editing phase) to try and bring the subject out a bit better, your best bet will always be to try and get the initial conditions right at Production time (video shooting phase). I clearly allowed the time crunch I was under to get the better of me in this video. And, while it still accomplished it’s objective, there are a couple of things that could have made the quality even better:
Option A. Place at least one light source — preferably two — in front of the subject and off-camera.
Typically, you’d want 3 sources of light. This is especially important indoors where shadows on back walls can create unintended effects in your video; 3-point light sources indoors help alleviate those shadows. Anyway, in this option, the sun counts as one source, but two more sources could have helped by placing them at roughly 45-degree angles in front of the subject and off-camera. Tip: The other sources of light don’t necessarily have to be powered lights. They can actually be reflectors of some sort–in many cases, a building itself may actually count as a reflector! In fact, on a good day, I’ve often been able to get away with simply using the sun itself as a point source. Although, others will point out that even in those cases, I’m still essentially using multi-sources of light because the reflection you’ll typically get from other surfaces will act as your secondary light sources.
Option B. Move Away From the Building.
Since this video was shot early in the day, the sun was still fairly low on the horizon. And, I shot it under an awning. Not a great combination. It would have been better to move the whole shebang out from under the awning and further away from the structure that was behind the camera. In that way, I would have captured some of the very benefits I pointed out in Option A above, which is to capture some of the reflection coming off of the structure itself.
Ending On A Good Note
During the preamble, you’ll see that I previewed the very objects I was going to be talking about by using them as fun examples before actually dipping right into the teaching phase. I can’t take credit for that technique. It’s one I’ve learned from other instructional designers and presenters whom I’ve found have used very similar techniques to great effect. (Now, whether or not *I* used it effectively is for you to judge. 😉
The point is, to follow basic presentation doctrine: 1. Tell them what you’re going to teach them; 2. Teach them what you said you were going to teach them; then, 3. Tell them what you taught them.)
The other thing is you’ll notice that I was able to use two different types of media in the same timeline. One type is the full motion video you see in the 2-minutes on the front end, and then again in the 5 or so seconds on the back end. The other type of media was a screencast which I placed in the timeline smack in the middle.
I’d be interested in your thoughts about this technique. It used to be the case that I’d simply start recording a screencast from beginning to end. But, more and more in recent shots I’ve been playing around with a mix of full motion video as an introductory piece to certain screencasts before actually diving into them. Anyway, I’ll keep experimenting here. And, you should, too.